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Crowdfunding IS Inbound Marketing!

posted May 17, 2014, 4:14 PM by David Khorram   [ updated May 17, 2014, 4:14 PM ]

Inbound Marketing attracts qualified prospects to your business and keeps them coming back to marketing they love. Exactly what a great Crowdfunding campaign does!

Inbound Marketing is about creating and sharing content with the world.

What does Inbound Marketing consist of? Blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing all of which serve to bring customers in closer to the brand.

“Advertising is the tax you pay for being unremarkable.” unknown

Inbound Marketing

For businesses with finite money and time, Inbound Marketing has two key benefits that are critical when a company realizes that the cheapest form of capital is a product order.

What do you gain when practicing Inbound Marketing with Crowdfunding?
It Costs Less – Outbound marketing is accomplished be spending money – by buying ads, buying email lists or renting booths at trade shows. Inbound Marketing means creating content and talking about it.
Better Targeting – Techniques like cold-calling and blast email campaigns are notoriously poorly targeted. You’re reaching out to individuals because of one or two attributes in a database. When you do Inbound Marketing, you only approach people who self-qualify themselves. With crowdfunding, that is honed even more as only those who want to work with the company sign up. Targeting benefits all parties — it saves hasseling unwilling customers with offers they are not interested.

Inbound Marketing help you develop customers who become your advocates. Crowdfunding is all about collective effort. Think about the power the one individual who has become your advocate — and then multiply it by hundreds, thousands, even millions! When a lot of people get together and pool their resources, networks, and ideas, it can have a huge benefit for any organizations.

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