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CrowdFunding Inbounding VS Outbounding

posted May 4, 2014, 1:26 PM by David Khorram   [ updated May 4, 2014, 1:39 PM ]

Inbound Marketing Tactics

But first, lets talk about the tactics. All the tactics considered part of Inbound Marketing (these are still hotly debated), help marketers earn attention organically. Inbound.org, a new social blog created by Hubspot and Moz, lists the general categories of tactics as:

SEO (Search Engine Optimization) – making web pages accessible, conducting keyword research and optimizing web content to better appear in major search engines such as Google, Bing, Baidu and Yandex. Note, that some people would also include Paid Search as part of Inbound Marketing – arguing that the contextual related searches gives implicit permission to market and carefully crafted ads earn attention.

Social Media Marketing – participating and contributing to networks such as Facebook, Twitter, LinkedIn, Google+, YouTube and the long tail of social sites, blog communities and discussion forums on the web in such a way that earns the attention of a relevant audience. Social ads that interrupt the news feed are not generally considered part of Inbound Marketing.

Content Marketing – creating and promoting web content in any form (blogs, videos, presentations, infographics, photography, etc) to earn awareness, traffic, branding and mindshare.
CRO (Conversion Rate Optimization) – the practice of iterative improvements and tests to build a better marketing funnel promoting use of your ideas, products or services.

However, I would add to that the general categories of;

Public Relations/Media Relations – working with media for the purpose of presenting an organization to the public in a positive, consistent and credible manner. The goal is to maximize positive coverage in the media without paying for it directly through advertising.

Engagement Marketing – also known as Event Marketing, this is the practice of directly engaging prospective clients through live participation in events such as conferences, public speaking, networking, and seminars (webinars).





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